Your reports from Phorest, Meevo, and mya have been talking. Nobody translated. Your Reporting Intel™ turns six numbers from your own dashboard into a briefing: your trajectory, your revenue per chair, and the six leaks priced in dollars — each one with the move that fixes it. Information is what you already have. This is intel.
Independent tool by Fully Booked AI® — built by former Phorest users; not affiliated with, paid by, or endorsed by Phorest or Meevo.
Everything comes from screens you already have. Round numbers are fine — the intel reads trends, not pennies. Pick your software and every direction on this page switches to match:
Log in on a desktop → Manager → ReportsSmart Center → Reports. That one area holds almost every number below.
Use the Report Key below — it tells you exactly which report to run for each field and what to write down.
Three quick steps in the tool below, then Generate my Reporting Intel. Your brief renders on screen and a copy lands in your inbox.
| The tool asks for | Run this in PhorestMeevo | Write down |
|---|---|---|
| Last full year's sales | Reports → Finance → Financial TotalsSmart Center → Reports → Sales → Sales Summary · range = Jan 1–Dec 31 last year | The "Sales" total |
| The year before that | Same report · range = one more year back | The "Sales" total |
| This year so far | Same report · range = Jan 1 to today | The "Sales" total + how many full months that covers |
| Average ticket | Reports → Sales (or divide a month's sales by its transactions)Sales Summary — the average ticket line | Average $ per visit — your gut number works |
| Stylists on the floor now | Reports → Staff tabReports → Employee | Count of active stylists taking clients |
| Stylists back then optional | Staff PerformanceEmployee Performance · range = that earlier year | Headcount on the floor that year |
| Rebooking rate optional | Staff Performance — "Rebooked %"Employee Performance — "Prebook %" | The percentage |
| Dormant clients optional | Clients list → filter Last Visit = more than 12 months ago | The client count |
| New clients per month optional | Additional Reports → Clients → New ClientReports → Client → New Client Retention | Average new clients per month this year |
| Your mya reports screenshot | Log in at app.joinmya.com → open your reports/analytics → set range to last 6 months | Screenshot her conversions, website chats, calls, texts & online bookings — then enter her numbers in the mya tab and upload from the Screenshot Kit tab in the tool |
Can't find one? Skip it — the intel still runs, and each optional number you add sharpens the read. Rather not dig at all? Send us your reports and screenshots and we run the full staff-adjusted Intel Report for you, free.
Your name and a real email — that's it. Your intel stays on screen; the breakdown lands in your inbox. No drip trap.
Used only to send your intel. Unsubscribe anytime.
All from one screen: Reports → Finance → Financial TotalsSmart Center → Reports → Sales → Sales Summary. Change the range, read the total. Round numbers are fine.
Numbers give you instant intel below — or upload a screenshot of this exact report instead → and we read the data for you.
Reports → Staff tabReports → Employee, or just what you know off-hand.
Numbers give you instant intel below — or upload a screenshot of your staff screen instead → and we read the data for you.
Skip anything you don't know — the intel still runs. Each one you add unlocks a sharper read.
Numbers give you instant intel below — or upload a screenshot of these reports instead → and we read the data for you.
Your Google Business Profile tracks the demand that looked for you. Three numbers turn your Operations and Conversion leaks from estimates into YOUR numbers.
Numbers give you instant intel below — or upload a screenshot of your GBP Performance screen instead → and we read the data for you.
Two numbers show what a lead costs you today — the wasted-spend audit happens in your full Intel Report.
Numbers give you instant intel below — or upload a screenshot of your Ads Overview instead → and we read the data for you.
Visits vs. bookings = your booking-path conversion. Healthy salon sites convert 3–5%+ of visitors.
Numbers give you instant intel below — or upload a screenshot of your analytics screen instead → and we read the data for you.
Reach without bookings is information. The full Intel Report finds the content-to-booking bridge.
Numbers give you instant intel below — or upload a screenshot of your insights screens instead → and we read the data for you.
mya counts leads your booking software never sees — the chats, calls, and texts that happen before anyone's on your book. Three numbers show how much demand she's catching and what still slips past.
Also screenshot her reports while you're in there — conversations, conversions, calls, texts, online bookings — and upload or send them from the Screenshot Kit on the next tab. Don't run mya? Skip straight through — and ask us why every missed call at your salon should be a conversation.
Numbers give you instant intel below — or upload a screenshot of her reports instead → and we read the data for you.
Simple as it sounds: screenshot this, find it here, upload below. Skip anything you don't run. And your domain audit — DA, DR, local, on-page & off-page SEO — needs NO screenshots at all: your web address on the Website tab covers it.
Rather not type at all? Send your reports and screenshots — we build the full staff-adjusted Intel Report for you, free.
Information is what Phorest gave you. Intel is what you just read. Implementation is where the money is — the moves get built over the first 90–120 days, no overnight promises. Send us your reports and we run the full staff-adjusted Intel Report. Call or text the AI Employee line: 704-327-2200
There's already a search engine, a video, and a coach for information. What owners are missing is intel from the numbers they already have — read, priced, and turned into moves we implement over the first 90–120 days.
Anyone can read a sales total. The intel is the slope: peak year → today's run-rate → where that line lands in 24 months if nothing changes. That's the cost of doing nothing, in dollars.
Lost a stylist or two? Topline drops and it feels explained. But if revenue per remaining chair also fell, that's not a staffing story — that's demand leaking out of your online presence. We separate the two.
Brand, Visibility, Conversion, Operations, Systems, Reactivation — each leak gets a conservative dollar figure from your inputs AND the specific move that closes it, implemented over the first 90–120 days with results compounding after. Across salons we audit, the leaks total $144K–$312K a year.
Different depths, one goal: find every dollar leaking out of your salon — then implement the fix. We build it. We manage it. You run your salon.
The full sweep of your online presence: Google and AI search, your website, reviews, listings, socials, and booking flow — scored across all six pillars so you see exactly where you stand.
Page-level and schema-level, with a competitive analysis against the named salons in your market — who's winning each service lane, where they're beatable, and the exact gaps to close.
The inside numbers: your booking software, your Google Business Profile, your Google Ads, and your website data — stacked into one staff-adjusted revenue projection. Your trajectory, your leaks priced, the 24-month cost of doing nothing. This page is the free taste.
This free tool reads the first layer — your booking-software sales. The full Intel Report cross-reads all six, because the leaks hide in the gaps between them.
Phorest, Meevo, Vagaro, Booksy — three years of sales, staff performance, rebooking, retention, and your dormant list. What the business actually did.
Search views, calls, direction requests, booking clicks, photo views, review velocity. What demand looked for you — and how much of it never made it to your book.
Spend, cost per lead, search terms, wasted budget. If you're paying for clicks that land on pages that don't convert, we find the exact dollar amount burning.
Traffic, top pages, booking-path drop-off — plus the full domain audit: DA, DR, local, on-page & off-page SEO, pulled from your web address alone.
Instagram & Facebook insights — reach, profile activity, follower growth, and which content actually drives bookings vs. just likes. The bridge between your feed and your book.
Her conversations, website chats, calls, texts, and online-booking conversions — the demand she catches before it ever hits your book. Leads no other report counts.
Here's the part owners love: you grant access once. After that, we pull everything, cross-read it, and hand you the intel — no report-running, no spreadsheets, no homework. That's the whole point: no more work, stress, time, or information. Just implementation.
A detailed deep dive AND the solutions, all-inclusive, is almost unheard of — because doing it right takes a full department. Hiring each of these roles yourself runs well into six figures of payroll a year. We bring the infrastructure, the implementation, the experience, the know-how, the intelligence, and the team — and after setup, we don't need much from you at all. You run your salon; we run all of this:
Built and run by an owner who scaled her own salon to $1.4M — experience, not theory. No more information without implementation.
The questions salon owners type into Google and ChatGPT about their software, their numbers, and AI — answered owner-to-owner, no fluff.
Every field tells you where it lives: Reports → Finance for annual sales, the Staff tab for stylist counts and rebooking, and your Clients list filtered by last-visit date for dormant clients. Two minutes, tops.
No. Fully Booked AI® is an independent salon growth agency. We built this for salons on Phorest because we're former users ourselves — Michele loves Phorest's community of owners and their data and reports — but we're not affiliated with, paid by, or endorsed by Phorest. Same goes for Meevo. We'd welcome future partnerships with both.
From your inputs, with conservative assumptions — an 8% win-back rate on dormant clients, industry-standard rebooking benchmarks, modest capture rates on missed demand. Nothing inflated. The goal is intel you could defend to your accountant.
The Pure Gold Audit is the broad sweep — your entire online presence, scored. The Deep Dive Audit goes granular with a competitive analysis against the salons in your market. The Intel Report reads your booking-software reports from the inside — three years of your own data, turned into a staff-adjusted projection. This page is the free, self-serve taste of that third one.
Healthy salons rebook 60%+ of clients before they leave the chair. Most salons we audit sit between 30–45% — and every point below the benchmark is revenue quietly walking out. Your Phorest Staff Performance report shows your exact number; the fix is a rebook-before-they-leave system, not a harder-working front desk.
A working benchmark is about 8 new clients per stylist per month. A 6-stylist salon under 48/month has a visibility problem, not a talent problem — usually empty service pages, missing schema, and no presence in the AI-search layer where owners' clients now ask "best salon near me."
Pull your dormant list (Phorest → Clients → last visit 12+ months), then run an automated win-back campaign by text and email. Even at a conservative 8% response, a 900-person dormant list at a $95 ticket is five figures a year — usually the single fastest money in the building, because these people already know and trust you.
Yes — an AI Employee answers missed calls by text, responds after hours, answers service questions, and books straight into your calendar. It doesn't replace your front desk; it catches everything your front desk physically can't. Hear one live: call or text 704-327-2200.
AI assistants recommend salons with clean structured data (schema), specific service pages that say what you actually do, consistent listings, and review signals they can verify. Most salon sites have none of that — so the AI recommends the competitor who does. It's fixable, and it's a core piece of all three FBAI® audits.
Because software reports, it doesn't act. Phorest is excellent at collecting the information; nobody in the building has time to read it, price it, and build the systems it's pointing at. That's the gap this whole page exists to close: intel from the information you already have, turned into implementation.
Every leak comes with its move. Want the full version — staff-adjusted, seasonality-modeled, built from your actual reports instead of summary numbers? Send us your Phorest reports and we run the complete Intel Report for you, free. That's the same analysis our clients get in week two of onboarding — and from there the six moves are implemented over the first 90–120 days, no overnight promises.
Intel to implementation, eye to eye, owner to owner. Michele scaled her own salon to $1.4M before she built systems for anyone else's. LOKA Beauty Studio went $672K → $1.1M on this exact playbook — and The Collective crossed $1M with the growth verified right in their Phorest reports. We build it. We manage it. You run your salon.
Book a Pure Gold Audit →